Benny & Joon
Overview
I created brand identity for Benny & Joon, a street food business specializing in grilled cheese cuisine.
Approach
In line with the main product sold: grilled cheese, I designed a logo that showcases the gooey cheesy texture with a fun touch. Bright orange was chosen as the main color, applying color psychology that creates a feeling of hunger. Additionally, to complement the branding, I created a pattern with a doodly-style to give an impression of simplicity and authenticity.
