Pintu Mission
Overview
The Pintu Mission merchandise program rewards active Pintu users with exclusive items based on XP earned through internal events.
Approach
For this project, I was responsible for creating the concept, visual direction, and logotype. The approach taken was to highlight the 80's retro-neon gaming theme. The goal was to represent to the audience that participating in Pintu Mission is like playing a video game. The treatment I gave to the "Pump it Up" logotype was the use of a warp effect to give the impression of lifting, bouncy motion from "Pumping" itself.
