Social Media & Collateral
Overview
At Pintu, I created designs across multiple channels including social media and company collateral. In addition, I developed visual assets for digital advertisements, regular events, and YouTube content including videos and thumbnails.
Approach
Each platform needs its own approach: (1) On print materials, I used a clean style with 2D illustrations and icons. (2) With digital ads, I mixed real photos with lighting effects and 3D elements to create lively, realistic-looking designs. (3) In YouTube content, I created quick-moving scenes with dynamic elements and worked with the SEO team to improve thumbnail designs. (4) For social media thumbnails, I combined text with emojis to look natural yet catch viewers' attention (especially Indonesian viewers, since the content is in their language).
